MGT 301(Principle of Marketing ) Assignment solution Fall 2020

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MGT 301 Assigment Soultion fall 2020

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PART 1:

Question Part MGT 301 Assigment Soultion fall 2020

Principles Of Marketing (MGT 301 )

Assignment No 1

Due Date: December 09, 2020.

Total Marks: 10 

Weightage: 05

Topic: "Macro Environment Analysis "

Case Study

ABC Company deals in electronic equipment. Recently the company has developed a new tablet computer that has significant advantages over other product of the same category in the market. Its features are:

• Screen size 10.8 inches 
• Display Resolution 1920 x 1280
• RAM size 6 GB along with a slot for additional storage 
• Hard Size 128 GB 
• It has an additional battery and 3 USB ports
• A sound processor and speakers

Ther ABC company is striving to sell their new products to retails and consumer both. But before launching in the market the company needs to make a macro environment analysis.

Your advice required to access how the following factors should impact this new launching of ABC company?

1. Economic Environment 
2. Technological Environment 
3. Political and Legal Environment 
4. Cultural Environment 

Provide strong justification against each above-mentioned factor. you need to write in the context of the scenario written above. Generic answers would be not entertained.

Copy and Paste from handouts or internet will be given 0 marks straight away.

Part 2:

MGT 301 Assignment  Solution Fall 2020

1. Economic Environment

   The economic factor is the determinacies of a certain economic performance. The factor includes economic growth, exchange rate, inflation rates, interest rates disposable income of consumer, productivity, unemployment rates. These factors may have a direct or indirect long term impact on the company since it affects the purchasing power of consumed and could possibly change the demand and supply in the economy. therefore is also affect the way company price their Product and service. we can imagine it in a country, where purchasing power is relatively low, the price is so lower. therefore ABC company needs to consider this factor in order to price its product.

2.  Technological Environment 

   These factors pertain to innovation and technology and regulation of surrounding technology that may affect the performance of the company product in the market favorably or unfavorably. Think about technology incentives the level of innovation, automation, R & D (Research and Development) activity, technological changes, technology awareness that the market possesses. These factors may influence the decision to enter or not enter launch or not lunch a certain product or to outsource production activities abroad. BY Knowing, what is going on technology-wise, you may be able to prevent your company from spending a lot of money on developing a technology that would become obsolete very soon due to disruptive technology changes elsewhere. Therefore ABA company must consider this factor in order to launch its product.

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3. Political and Legal Environment          

   The companies state that changes in the government's import legislation affect the retailers buying behavior as they have to purchase trucks that are legal to export to countries who might have stricter import laws. The legislation can change very quickly and it makes the companies very un-secure in their trading.

   These factors are all about how and to what agree on Govt. for the economy. they include govt. policy, political stability, corruption, foreign trade, tax policies. Furthermore, the government may have a profound impact on how the nation’s education system works, how infrastructure looks like, and how the health sector is regulated. These all factors that need to be taken into account when assessing the trickiness of a potential market.

   The legal factors may have some overlap with political factors. They include discrimination laws, antitrust laws, employment laws, consumer protection laws, copyright/patent laws, health safety laws. It is clear that a company needs to know what is and what is not legal in order to operate successfully and rightfully. if a company trades globally, this has become especially tricky since each country has its own set of rules and regulations. As you want to be worn out potential changes and legislation then may have an impact on its business in the future.

   So ABC company must consider these rules/regulation policies before launching its product.

4.  Cultural Environment 

   The cultural or socio-cultural dimension of the general environment represents the demographic characteristics, norms, customs, and values of the population in which your company operator. This include trends, population growth rate, age distribution , income levels, attitudes toward career / health, lifestyle, cultural barriers. Thes factor is especially important for markets when targeting

   Certain customer. SO ABC company must consider the cultural environment of the market in order launch its product.

So today's question is over. But I will say this again - this is just away. The rest you have made up your mind.MGT 301 Assignment solution fall 2020. Please don't copy the same. Because marks are zero.MGT 301 Assignment fall 2020.